Brands we trust

One of the few supplement brands with third-party testing on every batch and clinical research collaborations with the Mayo Clinic. NSF Certified for Sport on many products. Higher price reflects the QA bar.

Free of common allergens (gluten, dairy, soy, GMOs) and unnecessary fillers. Practitioner-favorite for sensitive patients. Every product third-party tested for potency and purity.

Sustainably sourced wild-caught fish, third-party tested for heavy metals and oxidation. Friend of the Sea certified. Their omega-3 freshness benchmarks set the industry standard.

Many products are USDA Organic and Non-GMO Project Verified, which is rare in supplements. Strong probiotic and protein lineups. Note: now owned by Nestlé but core formulations remain transparent.

Owns and operates a 350-acre certified-organic herb farm in North Carolina. Their Meet-Your-Herbs traceability tool lets you look up the specific batch and lot of any product.

Decades-old reputation in the practitioner space. Formulations follow current research (e.g., methylated B-vitamins, K2 MK-7). Solid value relative to higher-end brands.

Family-owned since 1968. In-house testing labs and published QA standards put them ahead of most value-tier brands. Best fit when you want a no-frills, well-tested option.

Founded by mycologist Paul Stamets. Uses both fruiting body and mycelium with documented full-spectrum extraction. Organic, sustainably grown in the US.

Long-established Ayurvedic brand with their own clinical research arm. Standardized extracts you can dose reliably. Useful for ashwagandha, turmeric, and triphala specifically.

Pioneered the modern collagen-peptide category. Grass-fed, pasture-raised sources for bovine collagen; wild-caught for marine. Mixes cleanly without clumping.

GC/MS testing publicly available on every oil. KidSafe certified blends with Robert Tisserand's involvement. Direct-to-consumer pricing with no MLM markup.

Third-party GC/MS testing on every batch with results published per lot. Solid alternative to MLM oil brands at fairer prices. Their S.A.A.F.E. promise covers sourcing transparency.

Oregon-based, B Corp certified, USDA Organic specialist. Best source for raw herbs, dried flowers, carrier oils, and DIY recipe ingredients. Sustainability is core to their model, not marketing.

Pharmacopoeial-grade herbs (medicinal-quality, not just culinary). Their formulations follow the European Medicines Agency monographs. Good when you want tea that's actually doing something.

Wide flavor range from a 50-year-old company. Most blends are USDA Organic and Non-GMO Project Verified. Good entry point to herbal tea before stepping up to specialty brands.

100% organic across the line. Co-founded by an Ayurvedic practitioner. Strong emphasis on Fair for Life certification and ethical herb sourcing — the company is now owned by Unilever but standards have held.

Specialty in tulsi (holy basil). Sources from regenerative organic farms in India under Fair for Life standards. Their tulsi is what introduced the herb to Western wellness.

Organic and Non-GMO Project Verified across the line. Cacao, maca, acai, chia. Family-run for over 20 years with consistent sourcing relationships.

B Corp and one of the early movers in organic superfoods. Their Coconut MCT and hemp hearts are reference-grade and reasonably priced.

Brought functional mushrooms (lion's mane, reishi, chaga) into the mainstream. USDA Organic dual-extracted mushrooms (water + alcohol) — important for full-spectrum benefits.

Their certified-organic rosehip oil set the gold standard in the category. New Zealand-based with strong sustainability commitments. Cruelty-free across the line.

Vegan and cruelty-free with EWG-friendly formulations. Actually affordable, unlike most clean beauty. The Brightening line and curl-care shampoos are repeat favorites.

Their Vitamin C serum is one of the best-formulated in the natural space — properly stabilized L-ascorbic acid plus ferulic acid. Reasonable price point for actually-effective serum.

Family-owned since 1948. Fair Trade and USDA Organic. Their 18-in-1 soap genuinely does most cleaning jobs. Famously transparent labels.

Pioneered the modern clean-deodorant category. No aluminum, parabens, or phthalates. Wide scent lineup that performs reliably across a workout.

Plant-derived ingredients, vegan, cruelty-free. Their charcoal-magnesium formula is one of the most effective natural deodorants. Now owned by Unilever; formulations have remained intact.

Vegan toothpaste with both fluoride and fluoride-free options. SLS-free. Refreshing flavor lineup, friendly to sensitive teeth. Honest labeling about what's in and what isn't.

No sugar, no artificial sweeteners, no questionable additives. Sodium/potassium/magnesium ratio is appropriate for actual electrolyte replacement, not just thirst quenching.

Their products are typically just one ingredient — Naked Whey is grass-fed whey concentrate, period. No flavors, sweeteners, or fillers. Lab-test results published openly.

Pea + hemp + goji blend with a complete amino acid profile. Organic, non-GMO, no soy. Mixes smoother than most plant proteins. Vegan-certified.